The Education Magazine
8th May 2025
In a dramatic shake-up that could rewrite the rules of the internet, Apple is reportedly building an AI-powered search engine into its Safari browser, a move that may finally break Google’s grip on online search.
According to Bloomberg and other reports, Apple is in talks with AI companies like OpenAI and Perplexity AI to power a new kind of search experience, one that doesn’t just give you links, but real answers, instantly.
And the ripple effects? They’ve already started.
Google Just Lost $150 Billion… in One Day.
As soon as news broke that Apple might be ditching Google as the default search engine on Safari, Alphabet Inc. — Google’s parent company — lost more than $150 billion in market value. Its stock plummeted by 7.6%, spooking investors and tech watchers alike.
Why the panic?
Because right now, Google pays Apple about $20 billion every year to stay the default search engine on iPhones, iPads, and Macs. That deal is one of the biggest engines behind Google’s mobile ad revenue, and it might be coming to an end.
So, What’s Changing?
This isn’t just about replacing a search engine. It’s about changing how we search altogether.
Apple is reportedly testing ways to let Safari users ask questions using natural language, and instead of showing 10 blue links like Google does, the new AI search would give direct, summarized answers, backed by real-time sources — something tools like Perplexity AI already do.
Think of it as having a smart research assistant right inside your browser.
And Apple’s timing couldn’t be better. AI-powered tools like ChatGPT, Gemini, and Claude are already changing how people learn, work, and create. Now, Apple wants to bring that magic to how we search the web.
Apple vs. Google: The Silent Battle Heats Up
The quiet tension between Apple and Google is nothing new, but this might be one of the boldest moves yet.
For years, Apple has been building its ecosystem, reducing its reliance on rivals. It launched its chips (Apple Silicon), its own Maps, and now — possibly — its own AI-first search engine. This could be the company’s next big leap.
And with over 1.5 billion active Apple devices around the world, Apple already controls one of the largest gateways to the internet.
What does this mean for you?
If Apple pulls this off, here’s what could change for users:
Faster answers with less clicking
Smarter results tailored to your needs
More privacy, as Apple is known for not tracking users like Google does
A cleaner, ad-free experience, depending on how Apple monetizes it
But it’s not just about convenience — this shift could transform online advertising, shake up SEO, and even impact how businesses reach customers.
One More Fascinating Twist…
The timing of this leak is no coincidence. Apple is just weeks away from its 2025 Worldwide Developers Conference (WWDC), where it’s expected to reveal a suite of AI-powered tools across iOS, macOS, and more. Industry insiders believe this new search engine could be one of the headline announcements.
And here’s the kicker: Apple hasn’t even confirmed it yet, but the news alone was powerful enough to send Google’s stock into freefall.
Final Thoughts
What we’re witnessing isn’t just a browser update; it’s the early signs of a digital power shift. If Apple’s AI search becomes a reality, it could redefine how billions of people interact with the internet.
In 2025, it’s not just about who owns your screen, it’s about who answers your questions. Stay with Tech Today for the latest updates as we approach Apple’s WWDC 2025, where the future of AI might just begin.
Also Read: Oracle Partners with Andhra Pradesh to Train 400,000 Students in Future-Tech Skills
