Imagine being delighted by burgers, sausages, and nuggets that resemble traditional meats in taste, texture, and cooking yet are fully plant-based. Plant-based meat remains relatively unfamiliar to most. These meat alternatives are fashioned by incorporating proteins from sources like soy, peas, or mushrooms, skillfully mixed with flavors and textures to imitate meat. They aren’t just tasty but also environmentally friendly, utilizing fewer resources and emitting fewer greenhouse gases. Whether you’re a vegetarian, vegan, or just curious, let’s embark on a journey to explore plant-based meat brands together. Let the exploration commence!
All About Plant-Based Meat
Plant-based meat is a food product made from plants that is designed to mimic the taste, texture, and appearance of meat. The ingredients used in plant meat are as follows:
- Soy protein: Soy protein is a complete protein, meaning it contains all nine essential amino acids. It is also a good source of fiber and iron.
- Pea protein: Pea protein is another complete protein that is low in fat and calories. It is also a good source of iron and magnesium.
- Wheat gluten: Wheat gluten is a high-protein ingredient that gives plant-based meat its chewy texture.
- Vegetable oils: Vegetable oils are used to bind the ingredients together and give plant-based meat its flavor and moisture.
- Other ingredients: Other ingredients that may be used in plant-based meat include herbs, spices, gums, and thickeners.
How Exactly Is It Made
- Selecting ingredients: To make plant meat, the most common ingredients are soy protein, pea protein, wheat gluten, and vegetable oils. Other ingredients that may be used include herbs, spices, gums, and thickeners.
- Preparation: Soy protein and pea protein are typically extracted from the beans and then processed into a powder. Wheat gluten is made by washing wheat flour until the starch is removed, leaving behind the gluten protein. Vegetable oils are heated and then cooled to form a liquid.
- Forming the meat: Once the ingredients are prepared, they are combined and formed into the desired shape. This can be done by using a variety of techniques, such as extrusion, molding, or chopping.
- Cooking: The plant-based meat is then cooked to give it the desired texture and flavor. This can be done by frying, baking, or grilling.
- Adding flavors and colors: Finally, flavors and colors may be added to make it more appealing. This can be done by using herbs, spices, natural flavors, or artificial colors.
- Extrusion: This is a process of forcing the ingredients through a mold under pressure.
- Molding: This is a process of shaping the plant-based meat into the desired shape.
- Chopping: This is a process of chopping the meat into small pieces.
List of Plant-based Meat Brands
1. Impossible Foods
Founder: Patrick O Brown
One of the best companies for selling plant-based meat is Impossible Foods. Some of the popular products from Impossible Foods include the Impossible burger, Impossible sausage, Impossible pork, Impossible chicken nuggets, Impossible beef, Impossible breakfast sausage patties, Impossible meatballs, Impossible creamy beefy mac, and Impossible pizza topping.
Impossible Foods believes in quality and considers justifying a premium price for a product necessary. They appeal to conscious consumers willing to pay a premium for eco-friendly options by using the angle of sustainability. Impossible Foods positions its products as cutting-edge, sustainable, and flavorful to create a perception of higher value in the minds of consumers.
Their products are sold in the USA, Canada, Hong Kong, Kuwait, Macau, New Zealand, Oman, Singapore, UAE, and the UK. The company looks for countries with a large population and a growing demand for plant-based foods.
Impossible Foods has partnered with a number of high-profile restaurants and food service chains, such as Burger King, White Castle, and Qdoba. The company runs a variety of advertising campaigns, both online and offline. Impossible Foods actively engages consumers and promotes its products through social media. Additionally, the company enlists the support of celebrities like Serena Williams and Jay-Z to promote its products. Furthermore, the company invests in education and outreach programs to educate consumers about the benefits of plant-based meat.
2. Amy’s Kitchen Inc
Founder: Andy and Rachel Berliner
The popular products here include Organic Black Bean and Cheese Burritos, Organic Vegetable Lasagna, Organic Roasted Vegetable Pizza, Organic Tofu Scramble, Organic Lentil Soup, Organic Mac and Cheese, Organic Vegetable Curry, Organic Enchiladas, and Organic Black Bean Veggie Burgers.
Amy’s Kitchen utilizes the finest natural organic ingredients, leading them to choose higher pricing for their food. Health-conscious individuals might embrace this approach. Amy’s Kitchen has earned recognition for crafting food that aligns with environmental sustainability and fairness, encouraging people to willingly invest more. This production method also entails elevated expenses.
The company sells its products in the USA, Canada, UK, Ireland, Germany, France, Italy, Spain, Netherlands, Belgium, Switzerland, Sweden, Denmark, Norway, Finland, Australia, New Zealand, Hongkong, Singapore, Japan, South Korea, Taiwan, Mexico, Brazil, Argentina, and Chile.
Amy’s Kitchen runs a variety of advertising campaigns, both online and offline. It actively uses social media to engage with consumers and promote its products. Amy’s Kitchen partners with a number of restaurants and food service chains, such as Whole Foods Market and Starbucks. The company hosts a variety of events, including cooking demonstrations and product samplings. Amy’s Kitchen encourages customers to share their experiences with its products.
3. Beyond Meat
Founder: Ethan Brown
The most popular products of the company include Beyond Burger, Beyond Sausage, Beyond Beef, Beyond Chicken Strips, and Beyond Meatballs. The company holds the third position on the list of the most popular plant-based meat brands.
Beyond Meat aims to offer its products at a price point that competes with traditional meat, while also showcasing the premium quality of its plant-based alternatives. Beyond Meat emphasized the value of its products, highlighting factors like taste, health benefits, and sustainability. They frequently focused on promoting the health advantages of their plant-based products. Furthermore, they highlighted the positive environmental influence of choosing plant-based alternatives. The company occasionally provided promotional pricing or discounts, particularly when launching new products or attracting new customers.
Beyond Meat sells its products in Australia, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, Canada, Mexico, United States, Argentina, Brazil, Chile, Colombia, Mexico, Peru, Israel, United Arab Emirates.
Beyond Meat runs a variety of advertising campaigns, both online and offline. Beyond Meat actively utilizes social media to engage with consumers and promote its products. Beyond Meat has partnerships with several restaurants and food service chains, including Burger King, White Castle, and Qdoba. Beyond Meat hosts various events such as cooking demonstrations and product samplings. The company encourages customers to share their experiences with its products.
4. MorningStar Farms
Founder: Will Keith
MorningStar Farms Chik’n Nuggets, MorningStar Farms Breakfast Sausage, MorningStar Farms Buffalo Wings, MorningStar Farms Bacon Strips, and MorningStar Farms Ground Meat are some of the popular plant-based meat products in the company.
MorningStar Farms produces affordably priced plant-based foods compared to regular meat, aiming to provide consumers with a sense of value when opting for healthier choices. Leveraging their affiliation with the larger Kellogg company, they efficiently manufactured a wide variety of food products, thereby maintaining competitive prices. Their diverse range of offerings catered to various dietary preferences, allows them to satisfy a wide array of consumers. Their focus is on assisting individuals seeking to reduce meat consumption without entirely eliminating it, resulting in a wallet-friendly and adaptable food selection for those open to experimenting with novel culinary options.
The company sells its products in the USA, Canada, Mexico, Brazil, the UK, Germany, France, Italy, Spain, China, Japan, Ireland, Netherlands, Belgium, Germany, Chile, and Argentina.
MorningStar Farms promotes taste and health benefits through TV, radio, and online advertisements. They actively interact on social media, employ banners and interactive content, and offer deals in grocery stores. They enhance credibility by participating in tasting events and partnerships. Additionally, their website educates visitors about the advantages of a plant-based diet. The company periodically offers discounts and participates in events to expand its reach. They also maintain communication by sending email updates to their consumers.
5. Boca Foods Company
Founder: Kraft Heinz
Original Chik’n Patties, Chik’n Nuggets, Crumbles, Chik’n Strips. Spicy Chik’n patties are some of the most popular plant-based meat products by Boca Foods.
Boca Foods sets prices that are comparable to regular meat, and their food has earned a reputation for being tasty and healthy. The support of a large company enabled them to achieve lower production costs. They offer a variety of food options tailored to different diets, aiming to attract health-conscious individuals. To encourage people to try their food, they occasionally offer discounts. Additionally, they have developed food products that resemble familiar meat, making the transition easier for consumers. In essence, Boca Foods diligently maintains affordability, offers diverse food choices, prioritizes health, and strives to earn consumer approval.
The company sells its products in the USA, Canada, Mexico, the UK, Germany, Australia, New Zealand, Singapore, Hong Kong, and Taiwan.
Boca Foods promotes its tasty and healthy food through TV, radio, and online ads. The company engages with its audience on Facebook, Instagram, and Twitter. Store displays and signs explain the benefits, while samples are provided in stores. Amplification of reach happens through partnerships with chefs, bloggers, and doctors. The website emphasizes the health and eco-friendly aspects. Boca Foods encourages trial through occasional coupons and discounts.
In a world shifting towards more sustainable and health-conscious choices, plant-based meat brands have emerged as pioneers of innovation and change. With their diverse offerings and commitment to creating delicious, eco-friendly alternatives, these Plant-based meat brands have transformed the way we perceive and consume protein. They’ve not only revolutionized our plates but also paved the way for a more ethical and planet-friendly future.