Seven different shades categories will answer, “Will this look good on me?”
In addition to understanding body shape and size, augmented reality and artificial intelligence are advancing to such an extent customers can now shop cosmetic products online after facial analysis. This one-of-a-kind tool, Younique Beauty Guide is introduced by Younique, the first direct sales company to pioneer the social-based business model. This personal touch feature is the brand’s first try-on tool that utilizes state-of-the-art facial analysis to allow the users to virtually try on cosmetic products before they purchase, enhancing the buying experience.
The smarter way to look beautiful
The technology is all about change – to bridge the gap between an online and on-site shopping experience. The Younique Beauty Guide will bring customers the full beauty counter experience at any place, any time. The tool asks customers to use a photo or the interactive live feature in the try-on room to play with any of its products. The technology aims to transform the way Younique Presenters and consumers interact with the brand’s premium cosmetics. This latest will allow the consumer to try before they buy and answer the age-old question, “Will this look good on me?”
- Younique Beauty Guide serves as a diagnostic tool for each Younique Presenter in recommending the right products and product shades for their loyal customer base, thereby increasing overall consumer satisfaction.
- The Younique Beauty Guide allows the user the freedom to virtually try on shades from seven different cosmetic categories. The categories include Foundation, Blusher, Mascara, Brow Liner, Eyeliner, Eyeshadow, and Lip, which can be accessed online through both a mobile and desktop buying experience.
Empowering “try it on,” Younique Co-founder and Chief Visionary Officer Melanie Huscroft said, “We are so excited to revolutionize the industry again with the Younique Beauty Guide—our new augmented reality tool—that is globally seamless and leverages innovation to further our mission that transcends borders, cultures, languages, and ultimately affects the mainstream perception of both inner and outer beauty. We believe every woman is unique, and with our new tool we can now help our Younique Presenters and consumers discover what makes them feel the most beautiful.”