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Why Email Verification is Essential for Your Business

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Email verification is a crucial element of your email marketing strategy. It’s the first step in ensuring that the emails you send are reaching your customers’ inboxes and being read, rather than going straight to their junk folders and being deleted without a second thought. That could be why so many marketers have already started using email verification: one study found that email verification can increase response rates by up to 18%.

What is Email Verification?

Email verification is a process of confirming that a user’s email address is active and valid. It can be done by either the user or the business.

It’s an important step in protecting your website from spam, viruses, and hackers – as well as ensuring that you have accurate contact details for all of your customers.

How Does Email Verification Work?

Email verification is the process of confirming that an email address belongs to a real person. It’s often used by businesses, who want to make sure that the email addresses they’re sending their marketing emails to are legitimate.

This is done by sending a link through an API (an Application Programming Interface). The API will send one-time links as well as unique URLs. This means that you can only access your unique URL once and it expires after 24 hours or so, so don’t try accessing it multiple times!

What Are the Benefits of Email Verification?

Email verification is essential for your business, as it provides a number of benefits. The main benefit is that it improves deliverability and increases ROI. It also ensures accuracy, which means that you can reach more customers with your messaging efforts.

Three Key Benefits to Email Verification:

  • Email Verification increases deliverability. To ensure that your email is delivered to the right inbox and not blocked by spam filters, it’s important to verify the email address before sending. This can be done easily by adding a single line of code to your website or app. By doing so, you will increase your deliverability rate while protecting yourself from spam complaints.
  • Email Verification improves ROI. Email marketing has been shown as one of the most effective ways to reach potential customers and generate sales leads with its highest ROI compared to other types of marketing channels.* When implemented correctly, verification helps improve open rates for campaigns—especially those sent using transactional emails such as receipts or password resets (which have higher open rates).
  • Email Verification ensures accuracy in contact lists and improves overall data quality across all departments within an organization; this includes sales teams who use these contacts for outreach campaigns, customer service representatives who need accurate information for each customer interaction, marketers working on new campaigns based on demographic segmentation data collected from verified emails only rather than guesses based off unverified addresses which don’t necessarily align with actual sales trends.”

Improves Deliverability

Email verification is essential for your business because it improves deliverability.

This means that the messages you send to the email addresses on your list are actually reaching the inboxes of those contacts. When emails aren’t delivered, they might end up in spam folders or even worse, never reach their intended recipients at all. Even if you have a high open rate, low click-through rates could mean that your emails are getting filtered by spam filters as soon as they hit an inbox. This means that even if people are opening them and reading them, there’s no guarantee that they’re being seen by their intended audience—and no one wants that!

Increases ROI

Email verification is important for your business, as it can help to improve deliverability and increase ROI.

Email verification improves deliverability by ensuring that the email messages you send are delivered to the inbox of your customers. This includes increasing engagement rates by making sure that your emails are opened and read, which will in turn increase sales conversions. Email verification also helps increase ROI through improved customer experience, meaning more people are likely to return or purchase from you again in the future.

Ensures Accuracy

Email verification is a way to ensure that the email address is accurate. It can be used to confirm the email address is still active, or confirm that it’s owned by the person who registered it.

There are a number of benefits to email verification, including improving deliverability and increasing ROI

Email verification has a number of benefits, including:

  • Improving deliverability. Email verification improves the deliverability of your emails by ensuring that the contact information in your distribution list is accurate and up-to-date. When you use email verification software to validate contact information, it weeds out invalid email addresses like those belonging to non-existent domains or consumers who have already opted out of receiving promotional messages from you. This helps ensure that only valid emails are delivered to your contacts’ inboxes, which increases the chances that they’ll open and engage with your message!
  • Increasing ROI. Email verification can also help increase ROI by improving engagement rates on marketing campaigns overall because users are more likely to engage with messages when they come from legitimate accounts (like their own).


Email verification is a simple way to improve the performance of your email marketing campaigns by ensuring that emails are delivered to the inbox. It can also help you increase ROI by reducing bounce rates and improving user engagement with your website or app. Email verification takes only a few minutes, so there’s no need to delay implementing it in your business.

ALSO READ: 5 Advantages and Disadvantages of Artificial Intelligence you should read

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