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Vans Custom Culture Contest Continues Inspiring High School Artists

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Students have a chance to win a grand prize of $75,000

This January, Vans invites all public and private high school art students to participate in the eleventh year of Vans Custom Culture. Students have a chance to win a grand prize of $75,000 for their school’s art program.

In addition to the grand prize winner, the top-five runner up schools will receive an artist mentorship program equaling one lesson in school from one of the following Vans’s art ambassadors: Kelly Breez, Robin Eisenberg, Todd Francis, Penelope Gazin or Jay Howell.

From Jan, 6th 2020 to Jan, 31st 2020, high school art teachers and administrators can register their school on the Vans Custom Culture website to be one of 500 schools vying to win the grand prize.

Vans Custom Culture

Vans has partnered with Yoobi, Americans for the Arts and Journeys, who ensure to provide a box of basic art supplies to help students bring their ideas to life. The selected schools will then be prompted to design two blank pairs of shoes illustrating the themes of: “Local Flavor” and “Off the Wall.” In addition to their shoes, schools will also submit an “Impact Document” to help Vans determine the top 50 participants. Then, it’s up to each school to rally the public to vote on April 20th, to move on as one of the top five finalists. The grand prize-winning school will receive a surprise visit from Vans and its partners, Yoobi, Americans for the Arts and Journeys, for a lunchtime celebration, filled with giveaways and a presentation of the $75,000 check.

Vans Custom Culture contest is created to inspire and empower high school artists and students to embrace and showcase their creative abilities. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so.

“Vans Custom Culture not only showcases the core values of Vans as a brand but encourages today’s youth to continue to share their stories, experiences and the things that are meaningful to them through creative self-expression.” – says Mitch Whitaker, General Manager of Vans the Americas.

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